Privacy Policy

iTaag Application Services Pvt. Ltd. (hereinafter "iTaag", "we", "us", "our") provides this Privacy Policy to inform users of the iTaag software application (the "application") and the (the "site") about our policies and procedures regarding the collection, use and disclosure of personally identifiable information ("Personally Identifiable Information") defined below.

This Policy is part of our Terms of Service and applies to the Personally Identifiable Information that is collected in connection with the download, installation and use of the Application and related services. By using the Application or the Site you signify your assent to this Privacy Policy and consent to the processing of your Personally Identifiable Information as described herein. If you do not agree with this Policy, or with our Terms of Service, do not download, install and / or use the Application

1. Information Collection

"Personally Identifiable Information" means any information that either on its own or when combined with certain other information can identify an individual and for the purpose of this Privacy Policy usually limited to your mobile phone number; your name and address; email address; or address book contact numbers.

iTaag may obtain the following types of information from or concerning you or your mobile device, which may include personal information that can be used to identify You as specified below:

User Provided Information: You provide certain Personally Identifiable Information, such as your name, email address, mobile phone number, and other information to iTaag when choosing to participate in the use of the iTaag application, such as registering as a user, messaging other iTaag users, connecting with other users or businesses, address sharing, event creation and sharing, participating in reward program offered by your connected businesses. In order to provide the iTaag service, iTaag shall periodically access your address book or contact list on your mobile phone to locate the mobile phone numbers of other iTaag users. iTaag may also time to time, access names stored in iTaag address book to ensure any incoming messages and push notifications via the SMS feature have a name associated with them.

If the recipient can be messaged via the iTaag application, the message is delivered to that recipient via data service routed through our servers. Any messages that are undelivered are held on the iTaag servers until they can be delivered or for a period of 30 days whichever is earlier.

iTaag may retain date and time stamp information associated with successfully delivered messages/notifications including chat, event, reward, or promotions and the mobile phone numbers involved in the messages/notifications, as well as any other information which iTaag is legally compelled to collect in accordance with retention policies applicable under Indian law.

Automatically collected information: In addition, the Application may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, circle of the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Application.

Real time location information: When you use iTaag application, we may use GPS technology (or other similar technology) to determine your location in order to determine the city you are located within and display a location map with relevant information. We will not share your current location with other users or partners.

2. Use of Information

iTaag uses the collected data for various purposes like to provide and maintain services; to notify you about changes of services; to allow you to participate in interactive features of our services when you choose to do so; to provide customer care and support; to provide analysis or valuable information so that we can improve services; to monitor use of the service; to detect, prevent and address technical issues.

Your information, including personal data, may be transferred and maintained on computers located outside your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. 

We will share your information with the businesses you connected on iTaag application to provide promotion and rewards from those businesses. We will NOT share your contact information with any other third party entities.

By connecting fellow users on iTaag application, those users will have access to your mobile phone number and primary address you registered on iTaag application. iTaag application will monitor your profile phone number or primary address changes and update all your previously connected users with the revised information.

By connecting with the businesses on iTaag application, you are consenting that those businesses can periodically provide offers, news, events, or information related to transactions or rewards. We may also use the information you provided us to contact you from time to time to provide you with important information, required notices and marketing promotions.

We may share Your Personally Identifiable Information and contents to deliver the services desired by You to the extent it is necessary to maintain or further develop and enhance our Application and to ensure the functionality and security of our services and to prevent and investigate any fraud and other misuse.

We may share non-personally-identifiable information (such as anonymous user usage data, referring / exit pages and URLs, platform types, asset views, number of clicks, etc.) with third-parties to better understand usage patterns for certain content, services, advertisements, promotions, and/or functionality related to iTaag application.

Our service may contain links to other sites or applications that are not operated by us. If you click on a third party link or user third party application, you will be directed to the third party's site or application. We strongly advise you to review the Privacy Policy of such sites or applications. We have no control over or assume no responsibility for that content, privacy policies or practices of any third party sires, applications, or services.

We may disclose the Personally Identifiable Information and available user contents as required pursuant to applicable laws, a directive or order of a government entity or statutory authority or any judicial or regulatory authority or to law enforcement agencies in any official investigation including but not limited to cyber incidents, prosecution and punishment of offences. You agree that iTaag has the right to monitor the application electronically from time to time and to disclose information as may be necessary to satisfy any law, regulation or other governmental request, to operate the application properly for justified purposes that are relevant for the features and functionalities of the application and related services opted by You, or to protect itself or its subscribers. We may transfer your Personally Identifiable Information or other information collected, stored, processed by iTaag to any other entity or organization located in India or outside India only in case it is necessary for providing services to you in connection with Application. Except with your consent including under this agreement for specified purposes, we will not disclose any Personally Identifiable Information to any third party. We will cooperate with the appropriate law enforcement authorities in investigating claims of illegal activity.

You may chose not to submit Personally Identifiable Information through iTaag application in which case we may not be able to provide you part or full services in connection with the application. If you do not agree with any of the Terms including our Privacy Policy, you may delete your account or not access download and use the Application. Upon deletion of your account, your Personally Identifiable Information and any associated contents, except to the extent required to be retained under applicable law, will be deleted from our servers.

In the interest of protecting your privacy and for security measures, iTaag ensures to take reasonable steps to identify and authorize you before registering your mobile phone number and granting you use of the iTaag application.

3. Security of Personal Information

We have implemented commercially reasonable physical, managerial, operational and technical security measures to protect the loss, misuse and alteration and to preserve the security of the Personally Identifiable Information in our care. Our security practices and procedures limit access to personal information on need to know basis only.

Such measures may include, where appropriate, the use of firewalls, secure server facilities, implementing proper access rights management systems and processes, careful selection of processors, standard authentication and encryption policies for our servers and other technically and commercially reasonable measures.

However, iTaag cannot guarantee in any way with respect to any Personally Identifiable Information or contents that you upload transmit, share or display through the application and you do so at your own risk.

Using unsecured or other unprotected networks to send messages and use of other features through the iTaag application is not recommended.

If iTaag learns of a security breach, then we may attempt to notify you electronically so that you can take appropriate protective steps.

4. Changes to this Privacy Policy

Any changes in the Privacy Policy by iTaag shall be posted on our website to reflect changes in our policy so that the users are always aware of what information we collect, use, and under what circumstances, if any, we may disclose it. Users should periodically review this page for the latest information on our privacy practices. Once posted, those changes are effective immediately. Continued access or use of the application constitutes your acceptance of the changes and the amended Policy.

5. Third Party Application Stores

The application can also be downloaded from third party application stores like Google Play, iTunes Store etc. You agree to comply with all third party privacy policies, if any, applicable to the use of the application or related services. iTaag shall not be responsible for your use of any third party product and or service including the terms and conditions of such third party product and or service and or violation and infringement of any third party rights, policies, terms and conditions in connection with access, download or installation of the application.

6. Children's Privacy

Our Service does not address anyone under the age of 13 ("Children")

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Contact iTaag

If you have any questions or concerns about this Privacy Policy or its implementation, you may contact us on the following e-mail ID:


We will strive to address your feedback and concerns in a timely and effective manner.

The Terms & Conditions and Privacy Policy were last modified on 10th April 2019.